Those studying the fine art have probably had the 4 Ps of marketing drilled into them.  It remains the foundation for many of modern marketing strategies, but on its own certainly no longer enough to do the job. The 4 Ps of marketing — product, price, place, and promotion — form a standardized tactic for…

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Top performers are three times more valuable than the average employee, according to their managers. These same individuals are also responsible for 61 percent of their department’s output.  Take a moment to think about the stars within your organization. They are the contributors at the top of the leader boards. They’re the people you want…

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A sales lead is a precious thing and that’s why sales professionals work tirelessly to market, attract, and qualify them. But it can all be squandered and tossed aside in a single step, or even with a click of a button. Companies waste an astonishing 71 percent of their inbound leads, according to Forbes. As…

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Jeff Kocur’s love of pop culture began early on in his life. Comics were always a big interest and taught him how to read. He formed connections with the characters within the illustrated pages. In August of 1993, Kocur turned his passion into a way of earning a living and supporting his family. He opened…

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Customer retention and churn pack a punch when you look to improve the overall customer experience. It’s arguably the most important factor to understand where customers experience problems with your product and what you can do to fix it before the relationship is put at risk. The probability of success in selling to an existing…

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This blog is a guest post contributed by Chief Energy Officer and Keynote Speaker Larry Long Jr of LLJR Enterprises. First off all I just want to say thank-you to the team at Vendasta for inviting me to contribute, it’s an honor and a privilege. To share a little bit of background about myself, after…

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Getting into the Google Local Pack is the most important thing you can do to help your clients get more phone calls, leads, and customers. 99 percent of the time, the Google Local Pack is in the Top 2 results on Google. The problem is that many businesses aren’t taking advantage of it.  Local business…

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