Posts Tagged ‘Demand’
Thought Leadership Content: The Fundamental Guide
Who is the most interesting person in the room when you’re at a networking event or a social outing? Simple, it’s whoever has the most unique and insightful stories to tell. Thought-leadership content is built on the same principle. By seeking to answer the unanswered or to provide unique insights into complex problems, thought leadership…
Read MoreLead Generation: The B2B “X Factor”
There are two things that you need to know about lead generation: 55 percent of B2B marketers spend more than half of their marketing budget on lead generation activities. 61 percent of marketers rank lead generation as their number one challenge. When half of your marketing budget is spent on your top challenge, it’s clear…
Read MoreVideo Marketing: The Fundamental Guide
Video is no longer the format of the future, it’s the format of today. Users increasingly prefer video content, and so do the search engines that serve them up. This article provides an in-depth exploration of video marketing applications, the associated benefits/drawbacks, and a tactical plan to help you launch a lead-generating video strategy for…
Read More16 Travel directories and travel agent lists (Updated 2022)
The popularity of travel directories has shifted. Travel agents listings have changed over the past ten years. The vertical-specific, general travel directories have lost website traffic to travel website heavy hitters such as Expedia, Orbitz, Priceline, and Kayak. Heck, with spokesmodels such as William Shatner and catchy hilarious commercials to boot, it’s kind of hard…
Read MoreBest social media blogs and sites to follow in 2022
It’s no secret that social media moves quickly, and we’re not talking about the latest TikTok dance trend. The platforms themselves are almost always in a state of flux. Algorithm changes and evolving user bases keep marketers on their toes. Whether social media is new to you or old hat, having a list of social…
Read MoreBlog Marketing: The Fundamental Guide
Blog marketing is the backbone of all great content marketing programs. And content marketing is one of the most effective lead generation tactics available to modern marketers. In fact, content marketing produces three times as many leads per-dollar spent when compared to other programs. But, blog marketing is not effective in isolation. Only by pairing…
Read MorePay-Per-Click (PPC) Search Ads: The Fundamental Guide
Okay, I called it pay-per-click, but what I really mean is Google Ads, because (let’s face it), nobody uses Yahoo and I’m pretty sure Bing doesn’t even exist anymore. And if you’re looking for social media marketing strategies, then you’ll find those in this article: Social Media Marketing: The Fundamental Guide Google Ads look something…
Read MoreSocial Media Marketing: The Fundamental Guide
What is social media marketing? Social media marketing can be described as all efforts made to promote your brand through both paid and organic social media avenues. Social media marketing occurs on a variety of platforms, some of the most prominent B2B ones being: Facebook, LinkedIn, Instagram, and Twitter. If properly deployed, social media marketing…
Read MoreInfluencer Marketing: The Fundamental Guide
People trust people. This has always been true in sales and marketing, and it’s increasingly so in the modern B2B marketing space. However, when most people think of influencer marketing, they imagine that local celeb that’s doing not-so-subtle promotion for a local clothing store on his or her Instagram page. This is classic B2C, but…
Read MoreTwitter Ads: The Fundamental Guide
The Pros and Cons of Twitter Ads Twitter ads are among the most underutilized paid social media marketing tools. Yet, when used properly, they can be one of the most powerful and efficient lead drivers available to B2B marketers. This article will explore the strategic benefits and drawbacks to using Twitter ads, as well as…
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