Posts Tagged ‘marketing strategy’
13 tips for creating awesome marketing content
A good content marketing strategy attracts eyeballs, generates leads, builds online communities and relationships, which ultimately converts to sales. This year, digital-first marketing went from “nice-to-have” to essential, according to ON24’s FastFWD B2B Marketing Trends Report for 2021. In a post-pandemic world marked by physical distancing, businesses needed to maximize online audience reach, marketers needed…
Read MoreLead Generation: The B2B “X Factor”
There are two things that you need to know about lead generation: 55 percent of B2B marketers spend more than half of their marketing budget on lead generation activities. 61 percent of marketers rank lead generation as their number one challenge. When half of your marketing budget is spent on your top challenge, it’s clear…
Read More4 common mistakes to avoid in email campaign marketing
Email marketing isn’t dying. In fact, the number of email users surpassed 4 billion globally in 2020 and this number is expected to grow to 4.48 billion by 2024, according to data compiled by FinancesOnline. Beyond the sheer magnitude of users, Josh Turner, a Wall Street Journal best-selling author and founder of LinkedSelling, a lead…
Read MoreThe product-led sales process a 2-person agency used to close 19 clients in 2 months
TL;DR: A 2-person agency called Digital Concierge used a product-led sales process that closed 19 clients in 2 months. They offer their prospective clients free software to help them establish and maintain an online presence, bringing them immediate value while building up their know, like, and trust factors. To get free access to their sales…
Read MorePay-Per-Click (PPC) Search Ads: The Fundamental Guide
Okay, I called it pay-per-click, but what I really mean is Google Ads, because (let’s face it), nobody uses Yahoo and I’m pretty sure Bing doesn’t even exist anymore. And if you’re looking for social media marketing strategies, then you’ll find those in this article: Social Media Marketing: The Fundamental Guide Google Ads look something…
Read MoreSocial Media Marketing: The Fundamental Guide
What is social media marketing? Social media marketing can be described as all efforts made to promote your brand through both paid and organic social media avenues. Social media marketing occurs on a variety of platforms, some of the most prominent B2B ones being: Facebook, LinkedIn, Instagram, and Twitter. If properly deployed, social media marketing…
Read MoreInfluencer Marketing: The Fundamental Guide
People trust people. This has always been true in sales and marketing, and it’s increasingly so in the modern B2B marketing space. However, when most people think of influencer marketing, they imagine that local celeb that’s doing not-so-subtle promotion for a local clothing store on his or her Instagram page. This is classic B2C, but…
Read MoreTwitter Ads: The Fundamental Guide
The Pros and Cons of Twitter Ads Twitter ads are among the most underutilized paid social media marketing tools. Yet, when used properly, they can be one of the most powerful and efficient lead drivers available to B2B marketers. This article will explore the strategic benefits and drawbacks to using Twitter ads, as well as…
Read MoreOrganic Twitter Marketing: The Fundamental Guide
The Pros and Cons of Organic Twitter Marketing Twitter is a social media platform, a news outlet, a search engine, and one of the greatest tools that B2B marketers have in their repertoire. This article will explore the benefits and drawbacks of using Twitter organically to generate leads, as well as a tactical implementation plan…
Read MoreInstagram Ads: The Fundamental Guide
The Pros and Cons of Instagram Ads Instagram is one of the most cost-effective and powerful advertising platforms available to modern marketers. This article will explore the benefits and drawbacks of using Instagram ads as well as a tactical implementation plan if you’re ready to take the next step. The Pros of Instagram Ads: Instagram…
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