Posts Tagged ‘demand gen’
Lead Generation: The B2B “X Factor”
There are two things that you need to know about lead generation: 55 percent of B2B marketers spend more than half of their marketing budget on lead generation activities. 61 percent of marketers rank lead generation as their number one challenge. When half of your marketing budget is spent on your top challenge, it’s clear…
Read MorePay-Per-Click (PPC) Search Ads: The Fundamental Guide
Okay, I called it pay-per-click, but what I really mean is Google Ads, because (let’s face it), nobody uses Yahoo and I’m pretty sure Bing doesn’t even exist anymore. And if you’re looking for social media marketing strategies, then you’ll find those in this article: Social Media Marketing: The Fundamental Guide Google Ads look something…
Read MoreSocial Media Marketing: The Fundamental Guide
What is social media marketing? Social media marketing can be described as all efforts made to promote your brand through both paid and organic social media avenues. Social media marketing occurs on a variety of platforms, some of the most prominent B2B ones being: Facebook, LinkedIn, Instagram, and Twitter. If properly deployed, social media marketing…
Read MoreInfluencer Marketing: The Fundamental Guide
People trust people. This has always been true in sales and marketing, and it’s increasingly so in the modern B2B marketing space. However, when most people think of influencer marketing, they imagine that local celeb that’s doing not-so-subtle promotion for a local clothing store on his or her Instagram page. This is classic B2C, but…
Read MoreTwitter Ads: The Fundamental Guide
The Pros and Cons of Twitter Ads Twitter ads are among the most underutilized paid social media marketing tools. Yet, when used properly, they can be one of the most powerful and efficient lead drivers available to B2B marketers. This article will explore the strategic benefits and drawbacks to using Twitter ads, as well as…
Read MoreOrganic Twitter Marketing: The Fundamental Guide
The Pros and Cons of Organic Twitter Marketing Twitter is a social media platform, a news outlet, a search engine, and one of the greatest tools that B2B marketers have in their repertoire. This article will explore the benefits and drawbacks of using Twitter organically to generate leads, as well as a tactical implementation plan…
Read MoreInstagram Ads: The Fundamental Guide
The Pros and Cons of Instagram Ads Instagram is one of the most cost-effective and powerful advertising platforms available to modern marketers. This article will explore the benefits and drawbacks of using Instagram ads as well as a tactical implementation plan if you’re ready to take the next step. The Pros of Instagram Ads: Instagram…
Read MoreOrganic Instagram Marketing: The Fundamental Guide
The Pros and Cons of Organic Instagram Marketing This photo-first platform has changed the way that the world thinks about social media. What started as a personal photography platform back in 2010 has blossomed into a powerful business driver, allowing brands to interact and engage with users around the world while also humanizing brands. This…
Read MoreLinkedIn Ads: The Fundamental Guide
The Pros and Cons of LinkedIn Ads LinkedIn ads are among the most powerful advertising formats available to marketers in the B2B space. From awareness all the way to lead generation, LinkedIn has been proven effective (if you can afford them). This article will explore the strategic benefits and drawbacks and then provide you with…
Read MoreFacebook Ads: The Fundamental Guide
The Pros and Cons of Facebook Ads Facebook Ads are among the original paid digital marketing tactics. This article explores the pros and cons of integrating Facebook ads into your lead generation strategy, as was as a tactical implementation plan if you choose to use Facebook ads. The Pros of Facebook Ads: User base. As…
Read More