Posts Tagged ‘Agency Insights’
How To Sell Websites, Digital Ads and SEO to Local Businesses at Scale
A massive surge in ecommerce adoption among local businesses over the past year sees a host of products and services intersecting with the industry. Imagine, for example, Henry, who owns a donut shop on Main Street, seeking to launch a website so he can accept donut orders online. Chances are he’s going to need photography…
Read MoreHow to Think More Profitably as an Agency Owner | Marcel Petitpas
What do the most profitable businesses have in common? They’ve dialed in on a winning formula that results in happy customers, steady growth, and, of course, revenue and profit. They’ve created a repeatable process to acquire, onboard, serve, and delight their customers, driving referral business and starting the cycle all over again. In a recent…
Read MoreThe 5 Levels of Leadership and Universal “ASPIRE” Model to Coaching
This blog is a guest article by John Hoskins, author of the Level Five trilogy including Level Five Coaching System and founder of Level Five Selling, LLC. More than 50 percent of sales representatives who are promoted into sales leadership positions end up failing as a leader. People don’t quit companies, they quit managers, and…
Read MoreAutomation and the 4 Ps of Marketing
Those studying the fine art have probably had the 4 Ps of marketing drilled into them. It remains the foundation for many of modern marketing strategies, but on its own certainly no longer enough to do the job. The 4 Ps of marketing — product, price, place, and promotion — form a standardized tactic for…
Read MoreStartup Success: How to Start a Digital Agency [Case Study]
It is complicated to start a digital agency from scratch. Entrepreneurs need to be versatile, connected, and transparent with their clients. The ideal agency is a one-stop-shop for all digital needs, including but not limited to marketing, reputation management, and website building. This is a lot to ask of someone and It’s unlikely that most…
Read MoreHow to sync and manage your online inventory
Table of Contents These days, the future of a small business more or less comes down to whether or not they have a healthy online presence. But even after a business has set up a stellar website, posted frequently on social media, replied to reviews, and generally checked all the obvious online boxes, the next…
Read MoreQ&A: Jack Pires Shares Growth Hacks for Agency Owners
In Wayne, New Jersey, agency owner Jack Pires is making a mark in his part of the world. Pires established his marketing operation SocialJack Media four years ago with a simple belief: to help small and medium-sized businesses (SMB) promote their brands online using digital strategies that work. Local businesses are the bedrock of a…
Read MoreHow to Protect Your Brand Reputation
Not giving a damn about your bad reputation is a great attitude if you’re an 80’s rocker. However, it’s not a great attitude for businesses. In the past businesses had to rely on traditional media campaigns, along with word of mouth for their reputation. Today, brand reputation is more prevalent than ever. With multiple online…
Read MoreFacebook targets massive virtual reality ecommerce market in rebranding
Facebook Founder Mark Zuckerberg has announced the company will rebrand to Meta and foster massive ecommerce opportunities in the virtual world. The move confirms his vision to shift the company’s focus away from a social networking platform to one that connects people through virtual reality within an ecosystem known as the “metaverse.” Like Alphabet’s subsidiaries…
Read MoreProduct-Led Growth: What You Need to Know
Consumer behavior is the ultimate driver for product-led growth (PLG). Everyone seeks information and opinions about a product before making a purchase. According to Business 2 Community, 44 percent of respondents prefer to do their own research before engaging with a salesperson, so a powerful way to meet that customer demand is by offering product…
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