Posts Tagged ‘buyer’s journey’
How Sales Intelligence Can Create a Compelling Ecommerce Story
The world of ecommerce in 2020 witnessed a growth explosion as consumers were forced to make the move online for their shopping needs. But many small businesses simply weren’t ready, as more than one-third of those in the United States didn’t have a website before this en masse shift to digital. Ecommerce growth continues to…
Read MoreMark Roberge’s 5-step sales process to win more deals
Mark Roberge, Managing Director of Stage 2 Capital, knows a thing or two about creating an effective sales process. The author of the best-selling book Sales Acceleration Formula has devoted much of his career to helping early-stage companies scale their revenue, customer base, and salesforce at a rapid clip. He also teaches the next generation…
Read MoreLead Generation: The B2B “X Factor”
There are two things that you need to know about lead generation: 55 percent of B2B marketers spend more than half of their marketing budget on lead generation activities. 61 percent of marketers rank lead generation as their number one challenge. When half of your marketing budget is spent on your top challenge, it’s clear…
Read MoreThe agency’s guide to winning ideal clients with Vendasta’s George Leith
Historically, sales leaders followed the Pareto Principle. About 80 percent of your sales come from the top 20 percent of your customers. By contrast, around 20 percent of your customers are costing your agency more than they bring in. When it comes to customer success, you can’t afford a blind spot. Download “Keep Them Satisfied…
Read MoreWhat is the Customer-Deciding Journey and Why it Should be Your Sales Strategy
Unlike the buyer’s journey, it is the road less travelled. A customer-deciding journey takes prospects down a path much more likely to end at a successful sale. It flips the well-worn notion of a buyer’s journey to instead focus on what the customer is doing rather than what you are doing to the customer. And…
Read MoreThe product-led sales process a 2-person agency used to close 19 clients in 2 months
TL;DR: A 2-person agency called Digital Concierge used a product-led sales process that closed 19 clients in 2 months. They offer their prospective clients free software to help them establish and maintain an online presence, bringing them immediate value while building up their know, like, and trust factors. To get free access to their sales…
Read MorePay-Per-Click (PPC) Search Ads: The Fundamental Guide
Okay, I called it pay-per-click, but what I really mean is Google Ads, because (let’s face it), nobody uses Yahoo and I’m pretty sure Bing doesn’t even exist anymore. And if you’re looking for social media marketing strategies, then you’ll find those in this article: Social Media Marketing: The Fundamental Guide Google Ads look something…
Read MoreSocial Media Marketing: The Fundamental Guide
What is social media marketing? Social media marketing can be described as all efforts made to promote your brand through both paid and organic social media avenues. Social media marketing occurs on a variety of platforms, some of the most prominent B2B ones being: Facebook, LinkedIn, Instagram, and Twitter. If properly deployed, social media marketing…
Read MoreInfluencer Marketing: The Fundamental Guide
People trust people. This has always been true in sales and marketing, and it’s increasingly so in the modern B2B marketing space. However, when most people think of influencer marketing, they imagine that local celeb that’s doing not-so-subtle promotion for a local clothing store on his or her Instagram page. This is classic B2C, but…
Read MoreTwitter Ads: The Fundamental Guide
The Pros and Cons of Twitter Ads Twitter ads are among the most underutilized paid social media marketing tools. Yet, when used properly, they can be one of the most powerful and efficient lead drivers available to B2B marketers. This article will explore the strategic benefits and drawbacks to using Twitter ads, as well as…
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