Posts Tagged ‘strategy’
What is a good return on investment (ROI)? [Updated 2022]
It’s a no-brainer: of course you want the highest return on investment possible for your business. And at first glance the question “what is a good return on investment (ROI)?” might seem like a no-brainer, too. I mean, let’s be honest, it is a silly question, isn’t it? The answer is so obvious! But then…
Read More10 years of running an agency: Chris Montgomery’s top lessons
When you meet Chris Montgomery in person, you can’t help but feel there’s a certain aura about the man. The Founder of Social Ordeals oozes with success and accomplishment with his flashy checkered jacket and relaxed demeanor. But you can tell that, behind his smile, the journey to become one of California’s leading digital agency…
Read MoreRolling not round: A product management mindset from Vendasta’s Gib Olander
When building products in a complex space like the one Vendasta thrives in, product management needs to evolve. Vendasta is an ecosystem with three primary users joined together to form a marketplace for transactions. We serve three independent but connected user types who share the need to solve friction for six use cases: build, market,…
Read MoreVendasta’s Bryan Larson on empowerment and strategic autonomy in R&D teams
A true creative with a passion for design, Bryan Larson carved his path from high school teacher to VP of Strategy leading R&D teams at Vendasta. Here, Larson discusses his life learnings and how they have guided him to become a leader in team empowerment and strategic autonomy in research and development (R&D). Learn how…
Read MoreBusiness Lessons From Award-Winning Executive Jacqueline Cook
On the day Vendasta’s Jacqueline Cook received a career-defining call that she had been selected as one of Canada’s top young leaders, she had a difficult choice to make. Should she clink champagne glasses after work with her tight-knit executive team? Or should she go home to her husband and children? She chose family. “I…
Read MoreHow savvy agencies set themselves up to scale
In the fifth session of The Secrets to Making Your Agency Profitable series, Parakeeto Co-Founder and CEO Marcel Petitpas discusses a fundamental problem so many digital agencies face: Running to tools to try to solve reporting and measurement problems without addressing the strategy behind the tools first. Learn how your agency can become more efficient,…
Read MoreCompeting for local attention in a global market
In today’s global economy, local small and medium businesses (SMBs) face unique challenges as they attempt to compete in their local markets and on a global scale. They often find themselves struggling to compete with their larger, more established counterparts, and it’s easy to understand why. Large businesses enjoy more capital, farther reach, and a…
Read MoreHow to make your business recession-proof before it’s too late
There is plenty of disagreement among economists, financial analysts, and business leaders about whether or not we are officially in a recession and just how dire the future looks. However, there’s no denying that the economy has hit a rough patch. Coupled with rising prices for all kinds of goods and services, everyone is feeling…
Read MoreDigital marketing trends 2023, according to 37 experts
It’s a fresh new year and there are so many exciting digital marketing trends and opportunities on the horizon. Whether it’s 2023 or 1993, profitability is always key. Our “How to reach peak profit potential” playbook is the defining resource your agency needs. Whether you’re looking to finalize your digital marketing strategy, want to stay…
Read MoreAgency profitability: The do’s and don’ts of profitable agency operations
With threats of a recession looming, pristine margins and maximum agency profitability are not only important to the growth of today’s digital agency, they’ll be critical for survival. But as an agency owner, if you’ve ever been left scratching your head, guessing and stressing at what decision you should make to move the needle, you’re…
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