If your company isn’t offering clients PPC ad management yet, it should absolutely be on your radar. PPC has the power to deliver quick wins to your clients, which can be difficult to achieve with other marketing services that can sometimes take months to start delivering results. You might be thinking that it’s time to…

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What do the most profitable businesses have in common? They’ve dialed in on a winning formula that results in happy customers, steady growth, and, of course, revenue and profit. They’ve created a repeatable process to acquire, onboard, serve, and delight their customers, driving referral business and starting the cycle all over again.  In a recent…

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While search engines put the whole world at your fingertips, they also work just as well for people looking to keep things a bit closer to home. A surprising 46% of all Google searches are by people looking for local info (Oberlo), which means businesses can’t afford to miss out on local SEO opportunities. While…

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Those studying the fine art have probably had the 4 Ps of marketing drilled into them.  It remains the foundation for many of modern marketing strategies, but on its own certainly no longer enough to do the job. The 4 Ps of marketing — product, price, place, and promotion — form a standardized tactic for…

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It is complicated to start a digital agency from scratch. Entrepreneurs need to be versatile, connected, and transparent with their clients. The ideal agency is a one-stop-shop for all digital needs, including but not limited to marketing, reputation management, and website building. This is a lot to ask of someone and It’s unlikely that most…

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Research shows that acquiring a new customer is five to 25 times more expensive than retaining an existing one. That’s why, as sales professionals grapple with new business models in a post-COVID world, an easier way for them would be to focus on existing customers. Here are five simple steps to retain existing customers. Sales…

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Table of Contents These days, the future of a small business more or less comes down to whether or not they have a healthy online presence. But even after a business has set up a stellar website, posted frequently on social media, replied to reviews, and generally checked all the obvious online boxes, the next…

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