Posts Tagged ‘local seo’
How To Sell Websites, Digital Ads and SEO to Local Businesses at Scale
A massive surge in ecommerce adoption among local businesses over the past year sees a host of products and services intersecting with the industry. Imagine, for example, Henry, who owns a donut shop on Main Street, seeking to launch a website so he can accept donut orders online. Chances are he’s going to need photography…
Read MoreHow to Resell Local SEO Products and Services and Increase Revenue
Organizations that currently sell white-label cloud-based solutions should also resell local SEO. Most small businesses don’t have the knowledge or resources to manage their local SEO, however, they recognize it’s an important part of successfully operating a small business in the 21st century. Tudor Stanescu, SEO Manager at Vendasta recommends having a framework for auditing…
Read MoreHow to claim and optimize an Apple Maps listing
Being visible on mapping apps is important to your local SEO efforts. That’s why you’ve claimed Google Maps listings for your clients. Have you thought about Apple Maps? Apple Maps is a competitor to Google, but make no mistake: it’s a heavyweight in the world of navigation apps. Apple Maps is the default navigation app…
Read MoreLocal SEO ranking factors 2022: What affects Google local rankings?
While most businesses today understand the impact that an effective search engine optimization (SEO) strategy can have on their bottom line, not all are aware of the importance of local SEO. However, because 46 percent of Google searches have local intent, it’s clear that optimizing specifically with local searches in mind should be part of…
Read MoreHow to Boost Your Brand by Aligning Local SEO Tactics and Online Reputation Management Strategies
Online reputation management strategies and local SEO tactics are two sides of the same coin. They share the goal to create trust in a business and build its credibility through that business’s online presence. Local SEO brings traffic to a website by increasing its visibility online, while online reputation management ensures that what people find…
Read MoreLocal SEO: What it is, and How it Relates to Search Engine Marketing
According to a compilation of statistics from SEO software company Ahrefs, 68 percent of all online experiences begin with a query through a search engine, and SEO alone drives 1,000 percent more traffic than just using organic social media. SEO builds trust and authority with search engines, which in turn builds trust with consumers. Building…
Read MoreLocal SEO reporting: Provide more value to your agency clients
A scant 30 percent of local businesses say they would recommend their current SEO provider to others (Search Engine Land). Why is that? Get your free step-by-step checklist for a complete local SEO audit. Download the checklist right here, right now. Many business owners feel they’re not getting the results they want. That can lead…
Read More6 Ways Local SEO Benefits Small Business [Infographic]
Local search makes up 46 percent of all searches conducted online. Small businesses want to increase their online visibility. Local SEO is the solution that combines a number of tactics, tools, and strategies like keyword research and working with metadata to reach that goal. This infographic explores 6 benefits of local SEO best practices and…
Read MoreHow to add a business to Waze
Google Maps may arguably be the best-known mapping application, but it’s not the only game in town. Millions of people rely on Waze, the community-driven navigation app. In fact, there are around 50 million users in the US alone (USA Today). These users rely on Waze to help them get around. In turn, they also…
Read MoreHow to Build SEO Culture Into Existing Company Culture
SEO culture is a small but important facet of overarching company culture. Company culture isn’t just about vision and buzzwords. It can also be used as a marketing strategy to connect with the target audience. Company culture has to be built first and then branded, and SEO is an important part of a branding strategy.…
Read More