Posts Tagged ‘content marketing’
Thought Leadership Content: The Fundamental Guide
Who is the most interesting person in the room when you’re at a networking event or a social outing? Simple, it’s whoever has the most unique and insightful stories to tell. Thought-leadership content is built on the same principle. By seeking to answer the unanswered or to provide unique insights into complex problems, thought leadership…
Read MoreGoogle’s New ‘Search Console Insights’ Help Track and Improve Your Content
How would you like to better track content? Content is the key to making a profit for your business. It’s imperative to see how your content is performing so adjustments can be made. Google unveiled a new feature this summer called Search Console Insights that will make it easier than ever to track your content.…
Read MoreThe ABCDE of Marketing Re-Invented
Intelligence is the ability to simplify and not dumb down. To create a way to share and think through complexity by getting down to core issues and ideas in modular ways that people can understand and build from. Frames are helpful in not only getting the audience to understand but it is a great way…
Read More13 tips for creating awesome marketing content
A good content marketing strategy attracts eyeballs, generates leads, builds online communities and relationships, which ultimately converts to sales. This year, digital-first marketing went from “nice-to-have” to essential, according to ON24’s FastFWD B2B Marketing Trends Report for 2021. In a post-pandemic world marked by physical distancing, businesses needed to maximize online audience reach, marketers needed…
Read MoreMSPs: 7 Best reasons to offer SEO copywriting services to your existing IT clients
For small and medium businesses (SMBs), MSPs are one of their most trusted and important partners. The services provided by MSPs, like hardware and software installation and maintenance and managed security services, lend themselves to long-term relationships with existing clients. Those relationships can be leveraged by offering a more robust range of services, and SEO…
Read More5 steps for effective email campaign marketing
In the first of our three-part The Building Blocks of Email Campaign Marketing blog series, we examined the four common mistakes agencies make in their email campaign marketing strategy. In this post (part two), we draw on expert insights to help marketers understand the five key steps to formulate effective email campaigns and the various…
Read MoreContent Marketing: How to Speak to Your Audience
Gone are the days when companies relied on salespeople knocking on doors and cold calling potential customers to close a deal. While these practices still exist today, marketing has shifted to strategies that are more sustainable and cost-effective in the long run. Instead of chasing down prospects, content marketing is all about establishing thought leadership to…
Read MoreBlog Marketing: The Fundamental Guide
Blog marketing is the backbone of all great content marketing programs. And content marketing is one of the most effective lead generation tactics available to modern marketers. In fact, content marketing produces three times as many leads per-dollar spent when compared to other programs. But, blog marketing is not effective in isolation. Only by pairing…
Read MoreHumanizing your AI-generated content
After simmering for years, artificial intelligence has broken into the mainstream. The myriad AI-powered tools available are already shaking up how jobs are done. Content creation is no exception. However, if you’ve spent any time consuming or interacting with AI-generated content, you may have noticed it often has an unnatural quality. Take blog posts to…
Read More4 common mistakes to avoid in email campaign marketing
Email marketing isn’t dying. In fact, the number of email users surpassed 4 billion globally in 2020 and this number is expected to grow to 4.48 billion by 2024, according to data compiled by FinancesOnline. Beyond the sheer magnitude of users, Josh Turner, a Wall Street Journal best-selling author and founder of LinkedSelling, a lead…
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