Established in 2009, SEO vendor Boostability was founded on the premise that SEO services should be affordable to all businesses. Boostability SEO aims to preserve the entrepreneurial spirit of the local business owner by supporting small and medium businesses (SMBs) with competitive SEO solutions.  Today, Boostability has over 400 employees based in three offices across…

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Despite all the changes to Google’s algorithm, search engine optimization (SEO) remains a foundational part of every digital marketing strategy. Still, SEO is daunting for many local business owners. That’s likely why 70 percent of them don’t have a strategy (PR Newswire), and many turn to trusted local experts for help. Your clients may be…

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According to a compilation of statistics from SEO software company Ahrefs, 68 percent of all online experiences begin with a query through a search engine, and SEO alone drives 1,000 percent more traffic than just using organic social media. SEO builds trust and authority with search engines, which in turn builds trust with consumers. Building…

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SEO or PPC? Your clients might have asked you this question before. While both search engine optimization (SEO) and pay-per-click (PPC) management are important for digital marketing, many local business leaders are working with tight budgets. They may feel they have to pick one or the other. Establish yourself as the trusted local expert in…

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It might not surprise you to hear that a monthly SEO package often costs thousands of dollars (Search Engine Journal). At the same time, you might wonder if that isn’t too much. Will your local business clients pay that much? Or will high prices encourage them to jump ship and take their business elsewhere? Rocket-power…

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Original post by Andrew Potter and updated in 2022 by Domenica Martinello. Do you want to help local businesses get the most out of the Google snack pack and move up to those top three spots in Google local search? Sure you do! Download “How to conquer local search engine optimization (SEO)” to become your…

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Blog marketing is the backbone of all great content marketing programs. And content marketing is one of the most effective lead generation tactics available to modern marketers. In fact, content marketing produces three times as many leads per-dollar spent when compared to other programs. But, blog marketing is not effective in isolation. Only by pairing…

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The landscape of ecommerce business expanded in a big way in 2020, forcing small- and medium-sized businesses (SMBs) to either get online or get lost. Suddenly they had to choose from hundreds of thousands of digital solutions in order to make a successful ecommerce move and survive. Janessa Yeomans, the director of vendor management at…

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Local search makes up 46 percent of all searches conducted online. Small businesses want to increase their online visibility. Local SEO is the solution that combines a number of tactics, tools, and strategies like keyword research and working with metadata to reach that goal. This infographic explores 6 benefits of local SEO best practices and…

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