Social Ordeals is a full-service digital agency that helps North American businesses maintain an online web presence, manage reviews and social presence, and improve search ranking. The company was founded in 2012 by career entrepreneur Chris Montgomery who sought a new business opportunity to dive into. “I sold [my] company, thought I was semi-retired for…

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Ecommerce has grown by 23 percent year-over-year, yet 46 percent of American small businesses do not have a website, according to BigCommerce. Those organizations that work with small businesses have a great opportunity to help their clients start selling online.  Small businesses need help with ecommerce, and software-as-a-service (SaaS) can make it easy to get…

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The art of selling is among the most challenging of occupations even during the best of times. Countless hours and resources are spent identifying potential customers, nurturing leads and closing deals. But what if your sales force can’t add the live and in-person touch of meeting with a client over coffee, connect with a customer…

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Product-led growth (PLG) is a business methodology in which user acquisition, expansion, conversion, and retention are all driven primarily by the product itself. It creates company-wide alignment across teams — from engineering to sales and marketing — around the product as the largest source of sustainable, scalable business growth. Product Led Institute In the software-as-a-service…

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Jeff Kocur’s love of pop culture began early on in his life. Comics were always a big interest and taught him how to read. He formed connections with the characters within the illustrated pages. In August of 1993, Kocur turned his passion into a way of earning a living and supporting his family. He opened…

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Google once tested 41 shades of blue used on advertising links against each other to see which one performed better. The experiment apparently earned the company an extra $200m a year in revenue. This was of course many years ago when Marissa Mayer was Google’s head of project. And while Google’s obsession with data-driven decisions…

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Customer retention and churn pack a punch when you look to improve the overall customer experience. It’s arguably the most important factor to understand where customers experience problems with your product and what you can do to fix it before the relationship is put at risk. The probability of success in selling to an existing…

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Cold calling is an essential selling practice, but also one of the most difficult sales tactics to perfect.  It can take years to hone your skills and find what works for you. The techniques of cold calling have been around for decades and were first popularized during the telemarketing boom in the 1980s. Cold calling…

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