The art of selling is among the most challenging of occupations even during the best of times. Countless hours and resources are spent identifying potential customers, nurturing leads and closing deals. But what if your sales force can’t add the live and in-person touch of meeting with a client over coffee, connect with a customer…

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Surprise and delight campaigns could be your secret sauce, whether you’re looking to gain traction on social media, leave your customers feeling seen and heard or simply want to spread goodness into the world.. Let’s  look at some of the big brands that do it best and share a few tips and tricks for agencies…

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Most sales professionals spend only one-third of their time actually selling and the rest on everything but. This is the direct result of complex administrative demands and inefficient time management. We all know the typical time management advice given to sales professionals: eliminate administrative tasks, focus on one task at a time, reduce distractions, and so…

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Just over 60 percent of organizations say marketing automation is one of the areas they’re spending more budget on in the next year (FinancesOnline). Even more say they’re investing in automation more generally. Automation has many benefits for almost every part of your business. Of course, to get the most benefit out of automation, you…

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The global market for customer relationship management (CRM) software is growing. A quick look at the statistics will tell you why: Among other benefits, adopting CRM software can improve conversions by up to 300 percent (FitSmallBusiness). Of course, adopting software isn’t enough to ensure your team uses it to best effect. In many cases, media…

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Salesforce is likely among the top candidates in your consideration set if you’re shopping for a Customer Relationship Management (CRM) solution. For most, it’s the most recognized name in CRMs, but Salesforce may not be the best fit based on your specific business needs. Technology is moving faster than ever, and new era CRMs are…

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You’re looking for CRM software, but you don’t want Salesforce. We get it: there are lots of good reasons to be interested in CRM alternatives to salesforce. The good news is there are countless substitutes on the market. Even better, many of them are free. Launch a revenue-generating cloud marketplace in minutes, not years: Get…

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Have you been thinking about new customer relationship management (CRM) software for your agency? If so, you’re not alone. Almost 60 percent of business owners see CRM as the most valuable technology they can invest in (Finances Online). As a result of the benefits of CRM, this software is one of the fastest-growing areas of…

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