Those studying the fine art have probably had the 4 Ps of marketing drilled into them.  It remains the foundation for many of modern marketing strategies, but on its own certainly no longer enough to do the job. The 4 Ps of marketing — product, price, place, and promotion — form a standardized tactic for…

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This article is a guest post by Freya Laskowski, a personal finance expert and founder of CollectingCents. If you look up “famous procrastinators” on Google, you’ll find that Leonardo da Vinci had an apparent knack for more than art: being easily distracted and leaving projects unfinished. Just ask the Mona Lisa how long it took…

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A sales lead is a precious thing and that’s why sales professionals work tirelessly to market, attract, and qualify them. But it can all be squandered and tossed aside in a single step, or even with a click of a button. Companies waste an astonishing 71 percent of their inbound leads, according to Forbes. As…

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Product-led growth (PLG) is a business methodology in which user acquisition, expansion, conversion, and retention are all driven primarily by the product itself. It creates company-wide alignment across teams — from engineering to sales and marketing — around the product as the largest source of sustainable, scalable business growth. Product Led Institute In the software-as-a-service…

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Google once tested 41 shades of blue used on advertising links against each other to see which one performed better. The experiment apparently earned the company an extra $200m a year in revenue. This was of course many years ago when Marissa Mayer was Google’s head of project. And while Google’s obsession with data-driven decisions…

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Customer retention and churn pack a punch when you look to improve the overall customer experience. It’s arguably the most important factor to understand where customers experience problems with your product and what you can do to fix it before the relationship is put at risk. The probability of success in selling to an existing…

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“You never get a second chance to make a strong first impression.” Think of a business proposal as a professional introduction of your brand and a snapshot of what’s possible when a prospective client decides to enter a relationship with you and your business. It sets the stage for a great relationship and provides an…

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