Those studying the fine art have probably had the 4 Ps of marketing drilled into them.  It remains the foundation for many of modern marketing strategies, but on its own certainly no longer enough to do the job. The 4 Ps of marketing — product, price, place, and promotion — form a standardized tactic for…

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Top performers are three times more valuable than the average employee, according to their managers. These same individuals are also responsible for 61 percent of their department’s output.  Take a moment to think about the stars within your organization. They are the contributors at the top of the leader boards. They’re the people you want…

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Social Ordeals is a full-service digital agency that helps North American businesses maintain an online web presence, manage reviews and social presence, and improve search ranking. The company was founded in 2012 by career entrepreneur Chris Montgomery who sought a new business opportunity to dive into. “I sold [my] company, thought I was semi-retired for…

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A sales lead is a precious thing and that’s why sales professionals work tirelessly to market, attract, and qualify them. But it can all be squandered and tossed aside in a single step, or even with a click of a button. Companies waste an astonishing 71 percent of their inbound leads, according to Forbes. As…

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Jeff Kocur’s love of pop culture began early on in his life. Comics were always a big interest and taught him how to read. He formed connections with the characters within the illustrated pages. In August of 1993, Kocur turned his passion into a way of earning a living and supporting his family. He opened…

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Customer retention and churn pack a punch when you look to improve the overall customer experience. It’s arguably the most important factor to understand where customers experience problems with your product and what you can do to fix it before the relationship is put at risk. The probability of success in selling to an existing…

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