Posts Tagged ‘Social Media Marketing’
2019 Video Marketing Stats (7 Data Points You Need To Know)
Quick Summary of 2019 Video Marketing Stats Over 80% of marketers acknowledge that video is taking over Over 50% of social media users who watch a video engage with the brand Money spent on video marketing has gone up over 50% in the last 3 years Almost 90% of marketers express satisfaction with their video…
Read MoreWhy Animated Videos Are Perfect For Social Media Marketing
Animated videos work wonders for social media marketing. How? First off, remember what the 5 goals of social media marketing are: (1) increase brand awareness, (2) enhance public relations, (3) build a community of advocates, (4) research and development, and (5) driving sales and leads. Animated videos address each one of these goals perfectly. How…
Read MoreLead Generation: The B2B “X Factor”
There are two things that you need to know about lead generation: 55 percent of B2B marketers spend more than half of their marketing budget on lead generation activities. 61 percent of marketers rank lead generation as their number one challenge. When half of your marketing budget is spent on your top challenge, it’s clear…
Read MoreHere are the Top Social Media Management Tools for Ecommerce Small Businesses
There are more than 4.48 billion social media users around the world as of July 2021, of which 520 million were added in the past 12 months, according to DataReportal. About 26.1 percent of the users say they use various social media platforms to look for new products to purchase. It’s no surprise then that…
Read MoreCapturing the best Instagram image to boost your like count
With roughly one billion monthly active users, Instagram is the pinnacle for getting your stunning snaps out to a global audience. The goal is to publish an Instagram image that both the algorithm and followers love. The challenge is coming up with the right mix of inspiration and creativity to meet that goal. When you…
Read MorePay-Per-Click (PPC) Search Ads: The Fundamental Guide
Okay, I called it pay-per-click, but what I really mean is Google Ads, because (let’s face it), nobody uses Yahoo and I’m pretty sure Bing doesn’t even exist anymore. And if you’re looking for social media marketing strategies, then you’ll find those in this article: Social Media Marketing: The Fundamental Guide Google Ads look something…
Read MoreSocial Media Marketing: The Fundamental Guide
What is social media marketing? Social media marketing can be described as all efforts made to promote your brand through both paid and organic social media avenues. Social media marketing occurs on a variety of platforms, some of the most prominent B2B ones being: Facebook, LinkedIn, Instagram, and Twitter. If properly deployed, social media marketing…
Read MoreInfluencer Marketing: The Fundamental Guide
People trust people. This has always been true in sales and marketing, and it’s increasingly so in the modern B2B marketing space. However, when most people think of influencer marketing, they imagine that local celeb that’s doing not-so-subtle promotion for a local clothing store on his or her Instagram page. This is classic B2C, but…
Read MoreTwitter Ads: The Fundamental Guide
The Pros and Cons of Twitter Ads Twitter ads are among the most underutilized paid social media marketing tools. Yet, when used properly, they can be one of the most powerful and efficient lead drivers available to B2B marketers. This article will explore the strategic benefits and drawbacks to using Twitter ads, as well as…
Read MoreOrganic Twitter Marketing: The Fundamental Guide
The Pros and Cons of Organic Twitter Marketing Twitter is a social media platform, a news outlet, a search engine, and one of the greatest tools that B2B marketers have in their repertoire. This article will explore the benefits and drawbacks of using Twitter organically to generate leads, as well as a tactical implementation plan…
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