While search engines put the whole world at your fingertips, they also work just as well for people looking to keep things a bit closer to home. A surprising 46% of all Google searches are by people looking for local info (Oberlo), which means businesses can’t afford to miss out on local SEO opportunities. While…

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Local listings help businesses get discovered at the right time by interested audiences who are more likely to convert. Google’s algorithm may work in mysterious ways, but there is still a lot that SMBs can do to boost their chances of appearing in Google local listings. Get your free step-by-step checklist for a complete local…

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Whether you’re looking for your closest Italian restaurant for a dinner reservation, the best craft brewery in town, or you just need a good latte to get you through your 3pm slump, you’re most likely starting with a search that includes the words “near me” or “in Chicago” (or wherever you call home). Learn which…

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The popularity of travel directories has shifted. Travel agents listings have changed over the past ten years. The vertical-specific, general travel directories have lost website traffic to travel website heavy hitters such as Expedia, Orbitz, Priceline, and Kayak. Heck, with spokesmodels such as William Shatner and catchy hilarious commercials to boot, it’s kind of hard…

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Google Maps SEO is essential for helping a business stand out against local competitors. Optimizing a Google Business Profile (previously known as Google My Business) will help it rank higher in Google Maps search results, resulting in higher visibility among prospective customers. Ultimately, to achieve favorable Google Maps rankings, you must make it clear to…

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Reputation management is a non-negotiable component of digital marketing today, and when it comes to local businesses, local citation building plays a key role in getting SMBs in front of their target audiences. While BrightLocal is a well-known and widely used platform for local citation management, it’s important to explore alternative options to ensure you’re…

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If your agency offers reputation management solutions for clients, you also know how important the role of listing management is. And if you’ve been in the business for a while, chances are you’ve come across Synup, a popular listing management software allowing you to easily manage your clients’ citations across the web. Get your free…

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Utilizing popular review sites like Yelp is essential to market your local business successfully. User-based review sites are a great resource for local businesses, but you must maintain consistency and be proactive to reap the benefits. But for some businesses, tackling the constant engagement, responses, and updates may take up valuable time a business owner…

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Digital marketers and business owners today all share one thing in common: we’re all at the mercy of Google. Whether you’re a small business owner or agency marketer, you know that having a Google Business account is essential to your online success. It’s a hub for your customers to find you, learn about your products…

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Only 44 percent of businesses have ever claimed a profile on Google (Local Marketing Institute). Your clients may have claimed theirs or maybe someone else created one for them. In any case, there have been some hiccups, and you’re wondering how to delete a Google Business account. Learn which listing sites make sense for a…

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