In Wayne, New Jersey, agency owner Jack Pires is making a mark in his part of the world. Pires established his marketing operation SocialJack Media four years ago with a simple belief: to help small and medium-sized businesses (SMB) promote their brands online using digital strategies that work. Local businesses are the bedrock of a…

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Personal branding is an art unto itself because it’s your unique chance to frame how others see you. It requires attention to detail, careful planning, and consistent messaging. On an individual level, social media is a great way to elevate a personal brand within a company, perhaps leading to recognition and promotions for that employee.…

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News publishers are struggling to survive. Over a 12-year period to 2024, industry revenues are expected to decline nearly 74 percent across print and magazine ads (GroupM). Mergers are also happening virtually every week—large media organizations are buying independent and local publishers, sometimes dismantling them completely. Add to these challenges the uncertain times we currently…

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In the fifth session of The Secrets to Making Your Agency Profitable series, Parakeeto Co-Founder and CEO Marcel Petitpas discusses a fundamental problem so many digital agencies face: Running to tools to try to solve reporting and measurement problems without addressing the strategy behind the tools first. Learn how your agency can become more efficient,…

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Between 2021 and 2025, the appointment scheduling industry is expected to grow to $663.47 million (PRWire). With consumer demand favoring online scheduling over conventional methods, businesses leveraging the latest scheduling technology have a competitive edge. In fact, 94 percent of customers are likely to choose a new provider if that provider has an online booking…

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Most sales professionals spend only one-third of their time actually selling and the rest on everything but. This is the direct result of complex administrative demands and inefficient time management. We all know the typical time management advice given to sales professionals: eliminate administrative tasks, focus on one task at a time, reduce distractions, and so…

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With sales automations, your sales team can automate some of the more time-consuming or repetitive tasks through the use of software. Some of the most common tasks that sales teams can automate include pipeline management, email marketing, and scheduling. In fact, over 30 percent of sales activities can be automated (McKinsey & Company). Learn how…

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Founded in 2014, Vendasta’s white-label Marketing Services division has grown significantly in recent years, serving 585 channel partners to provide marketing fulfillment to more than 6,000 of their local business clients in 2021. The division saw exponential improvement in delivery time, customer satisfaction, and service quality in 2021.  In this article, we examine the steps…

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Ecommerce has boomed in the last few years (Digital Commerce 360). You’re likely being asked by clients and prospects all the time whether you can build them websites from scratch. If your agency primarily focuses on delivering other marketing strategies and campaigns, however, you might not know how to respond. You might not have the…

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