Posts Tagged ‘lead generation’
Q&A: Jack Pires Shares Growth Hacks for Agency Owners
In Wayne, New Jersey, agency owner Jack Pires is making a mark in his part of the world. Pires established his marketing operation SocialJack Media four years ago with a simple belief: to help small and medium-sized businesses (SMB) promote their brands online using digital strategies that work. Local businesses are the bedrock of a…
Read MoreThought Leadership Content: The Fundamental Guide
Who is the most interesting person in the room when you’re at a networking event or a social outing? Simple, it’s whoever has the most unique and insightful stories to tell. Thought-leadership content is built on the same principle. By seeking to answer the unanswered or to provide unique insights into complex problems, thought leadership…
Read More13 tips for creating awesome marketing content
A good content marketing strategy attracts eyeballs, generates leads, builds online communities and relationships, which ultimately converts to sales. This year, digital-first marketing went from “nice-to-have” to essential, according to ON24’s FastFWD B2B Marketing Trends Report for 2021. In a post-pandemic world marked by physical distancing, businesses needed to maximize online audience reach, marketers needed…
Read MoreLead Generation: The B2B “X Factor”
There are two things that you need to know about lead generation: 55 percent of B2B marketers spend more than half of their marketing budget on lead generation activities. 61 percent of marketers rank lead generation as their number one challenge. When half of your marketing budget is spent on your top challenge, it’s clear…
Read MoreVideo Marketing: The Fundamental Guide
Video is no longer the format of the future, it’s the format of today. Users increasingly prefer video content, and so do the search engines that serve them up. This article provides an in-depth exploration of video marketing applications, the associated benefits/drawbacks, and a tactical plan to help you launch a lead-generating video strategy for…
Read MoreThe Four Fastest Ways to Burn a Lead
A sales lead is a precious thing and that’s why sales professionals work tirelessly to market, attract, and qualify them. But it can all be squandered and tossed aside in a single step, or even with a click of a button. Companies waste an astonishing 71 percent of their inbound leads, according to Forbes. As…
Read MoreBlog Marketing: The Fundamental Guide
Blog marketing is the backbone of all great content marketing programs. And content marketing is one of the most effective lead generation tactics available to modern marketers. In fact, content marketing produces three times as many leads per-dollar spent when compared to other programs. But, blog marketing is not effective in isolation. Only by pairing…
Read MoreThe product-led sales process a 2-person agency used to close 19 clients in 2 months
TL;DR: A 2-person agency called Digital Concierge used a product-led sales process that closed 19 clients in 2 months. They offer their prospective clients free software to help them establish and maintain an online presence, bringing them immediate value while building up their know, like, and trust factors. To get free access to their sales…
Read More5 Digital Marketing Themes for 2022, According to Agencies
From Facebook rebranding to Meta and Apple’s privacy protection initiative, 2021 certainly was a year of change in digital marketing. But as any seasoned agency owner knows, change is a constant in our industry. To cap off an interesting 12 months, we asked 15 agency owners and executives at a recent Conquer Local Community session for…
Read MorePay-Per-Click (PPC) Search Ads: The Fundamental Guide
Okay, I called it pay-per-click, but what I really mean is Google Ads, because (let’s face it), nobody uses Yahoo and I’m pretty sure Bing doesn’t even exist anymore. And if you’re looking for social media marketing strategies, then you’ll find those in this article: Social Media Marketing: The Fundamental Guide Google Ads look something…
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