digital marketing

In Wayne, New Jersey, agency owner Jack Pires is making a mark in his part of the world. Pires established his marketing operation SocialJack Media four years ago with a simple belief: to help small and medium-sized businesses (SMB) promote their brands online using digital strategies that work. Local businesses are the bedrock of a…

If you’re a marketing agency owner, who has always been on the fence when it comes to determining the price for your services, then this blog on premium pricing is surely for you. I’ve noticed that customers generally fall in one of two categories. On the one hand you have the customer who is willing…

I’ve been in the digital marketing industry for more years than I can remember, and have come across many talented agency owners who struggle to get their agencies off the ground. Some of their biggest challenges lie in generating quality leads or choosing a LIGHTHOUSE client. If the term LIGHTHOUSE client doesn’t ring a bell…

Digital agencies will continue playing an instrumental role in helping small and medium businesses (SMBs) develop their ecommerce strategy in a post-pandemic world, according to Vendasta Chief Marketing Officer Jeff Tomlin. Tomlin says while the pandemic induced unprecedented ecommerce adoption overall among SMBs, in reality, two major cohorts of businesses are emerging from the pandemic.…

Intelligence is the ability to simplify and not dumb down. To create a way to share and think through complexity by getting down to core issues and ideas in modular ways that people can understand and build from. Frames are helpful in not only getting the audience to understand but it is a great way…

Social Ordeals is a full-service digital agency that helps North American businesses maintain an online web presence, manage reviews and social presence, and improve search ranking. The company was founded in 2012 by career entrepreneur Chris Montgomery who sought a new business opportunity to dive into. “I sold [my] company, thought I was semi-retired for…

On the day Vendasta’s Jacqueline Cook received a career-defining call that she had been selected as one of Canada’s top young leaders, she had a difficult choice to make. Should she clink champagne glasses after work with her tight-knit executive team? Or should she go home to her husband and children? She chose family. “I…

A good content marketing strategy attracts eyeballs, generates leads, builds online communities and relationships, which ultimately converts to sales. This year, digital-first marketing went from “nice-to-have” to essential, according to ON24’s FastFWD B2B Marketing Trends Report for 2021. In a post-pandemic world marked by physical distancing, businesses needed to maximize online audience reach, marketers needed…

Marketing automation may initially conjure a somewhat confusing image since the very idea of automation is more likely to bring to mind a factory or assembly line. Bringing automation into manufacturing environments was obviously transformative because it allowed companies to produce everything from car parts to toys in a consistent, efficient, and highly productive way.…

A sales lead is a precious thing and that’s why sales professionals work tirelessly to market, attract, and qualify them. But it can all be squandered and tossed aside in a single step, or even with a click of a button. Companies waste an astonishing 71 percent of their inbound leads, according to Forbes. As…

Posts Tagged ‘digital marketing’

Q&A: Jack Pires Shares Growth Hacks for Agency Owners

How Agencies Can Charge Premium Prices for their Services

The Key to Growing Your Digital Marketing Agency

Ecommerce strategy advice is the ultimate opportunity for agencies

The ABCDE of Marketing Re-Invented

Entrepreneur Earns $4.7M in Revenue with Vendasta [Case Study]

Business Lessons From Award-Winning Executive Jacqueline Cook

13 tips for creating awesome marketing content

Marketing Automation: Here’s What You Need to Look For

The Four Fastest Ways to Burn a Lead