Posts Tagged ‘Video Marketing’
Why Is Video So Important In Marketing?
The word is finally out. Video marketing is so incredibly important to business owners today that it’s essential. You simply can’t do without it in the modern market if you want to succeed. Let alone compete with your competitors. Though text information won’t ever lose its necessity, video content is vastly more popular. Of all…
Read More2019 Video Marketing Stats (7 Data Points You Need To Know)
Quick Summary of 2019 Video Marketing Stats Over 80% of marketers acknowledge that video is taking over Over 50% of social media users who watch a video engage with the brand Money spent on video marketing has gone up over 50% in the last 3 years Almost 90% of marketers express satisfaction with their video…
Read MoreTELL A STORY PEOPLE WILL WANT TO HEAR
Humans are storytellers. It is one of the oldest traditions we have. Before modern methods of record-keeping, storytelling was how we survived–how we preserved knowledge, taught, and shared memories–and it continues to be one of our primary sources of entertainment. And everyone has a story. Just ask the thousands of people who attend the Scottish…
Read MoreWhy You Need An Explainer Video (3 Compelling Reasons)
Explainer videos are short, concise videos designed to explain an idea or system using animation. Through artwork, any concept can be presented in an engaging way and then easily understood. Political processes, scientific methodology, innovative business models, and everything in between can be brought to life through a well-made explainer video. Hundreds of thousands of…
Read MoreWhy Video Marketing Is So Effective (5 Strong Cases)
by Greg Knell | Video Marketing | Why Video Marketing is So Effective Quick Summary of Why Video Marketing Is So Effective:1. Boosts Brand Awareness2. Makes You An Authority3. Incites Action4. Generates Engagement5. It’s What They Want If you haven’t noticed by now, video is king. In 2018, over 75% of all internet traffic was video content –…
Read MoreHow To Measure The Sales Impact of Your Videos (3 Focus Points)
If you’re spending your marketing dollars on video content, good job. When done right, video content achieves incredible ROI. But just having Ydraw create an awesome video for you and then setting it free on the internet would be unwise. You need to track what it’s doing. Is your video actually working for you? You…
Read MoreWhy Animated Videos Are Perfect For Social Media Marketing
Animated videos work wonders for social media marketing. How? First off, remember what the 5 goals of social media marketing are: (1) increase brand awareness, (2) enhance public relations, (3) build a community of advocates, (4) research and development, and (5) driving sales and leads. Animated videos address each one of these goals perfectly. How…
Read MoreVideo Marketing: The Fundamental Guide
Video is no longer the format of the future, it’s the format of today. Users increasingly prefer video content, and so do the search engines that serve them up. This article provides an in-depth exploration of video marketing applications, the associated benefits/drawbacks, and a tactical plan to help you launch a lead-generating video strategy for…
Read MoreHow to master video marketing on social media
The lights and camera may have changed, but the Action! is still the same. Thanks to social media, video marketing has never been more popular. Brands can make a stronger, more personal impact than with text or photos, and at the same time they give people their favorite type of content on the internet. Everyone…
Read More5 Digital Marketing Themes for 2022, According to Agencies
From Facebook rebranding to Meta and Apple’s privacy protection initiative, 2021 certainly was a year of change in digital marketing. But as any seasoned agency owner knows, change is a constant in our industry. To cap off an interesting 12 months, we asked 15 agency owners and executives at a recent Conquer Local Community session for…
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