The world of ecommerce in 2020 witnessed a growth explosion as consumers were forced to make the move online for their shopping needs. But many small businesses simply weren’t ready, as more than one-third of those in the United States didn’t have a website before this en masse shift to digital.  Ecommerce growth continues to…

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“We tend to overestimate the effect of technology in the short run, and underestimate the effect in the long run.” – Amara’s Law. Roy Amara was an American researcher, scientist, futurist, and president of the Institute for the Future. While it is not exactly known when and where he made this statement, the belief is it…

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Ecommerce is a complicated ecosystem, and defining a winning strategy could be challenging. For small businesses trying their hands in digital operations for the first time, this can undoubtedly be daunting. However, with customers showing a clear preference for online shopping, drawing up a well-defined ecommerce strategy is more important than ever before. Ecommerce can…

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More than 60% of all websites today are built on WordPress. Because it is free, flexible and easy to use, WordPress has become a choice for many small and medium businesses (SMB) too. For a good ecommerce website, once you add the WooCommerce plugin on WordPress, you are ready to roll. However, apart from WooCommerce,…

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Jeff Kocur’s love of pop culture began early on in his life. Comics were always a big interest and taught him how to read. He formed connections with the characters within the illustrated pages. In August of 1993, Kocur turned his passion into a way of earning a living and supporting his family. He opened…

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