Posts Tagged ‘B2B lead generation’
Lead Generation: The B2B “X Factor”
There are two things that you need to know about lead generation: 55 percent of B2B marketers spend more than half of their marketing budget on lead generation activities. 61 percent of marketers rank lead generation as their number one challenge. When half of your marketing budget is spent on your top challenge, it’s clear…
Read MoreVideo Marketing: The Fundamental Guide
Video is no longer the format of the future, it’s the format of today. Users increasingly prefer video content, and so do the search engines that serve them up. This article provides an in-depth exploration of video marketing applications, the associated benefits/drawbacks, and a tactical plan to help you launch a lead-generating video strategy for…
Read MoreBlog Marketing: The Fundamental Guide
Blog marketing is the backbone of all great content marketing programs. And content marketing is one of the most effective lead generation tactics available to modern marketers. In fact, content marketing produces three times as many leads per-dollar spent when compared to other programs. But, blog marketing is not effective in isolation. Only by pairing…
Read More4 common mistakes to avoid in email campaign marketing
Email marketing isn’t dying. In fact, the number of email users surpassed 4 billion globally in 2020 and this number is expected to grow to 4.48 billion by 2024, according to data compiled by FinancesOnline. Beyond the sheer magnitude of users, Josh Turner, a Wall Street Journal best-selling author and founder of LinkedSelling, a lead…
Read More6 Ways Online Scheduling Can Boost Profits and Productivity
Whether it’s trying to book a haircut at a local salon or a meeting with a colleague in a different time zone, manual appointment scheduling is a time-consuming task. It’s also a process that’s prone to human error. Local businesses can experience a direct loss of revenue from incidents such as double-bookings, which could lead…
Read MorePay-Per-Click (PPC) Search Ads: The Fundamental Guide
Okay, I called it pay-per-click, but what I really mean is Google Ads, because (let’s face it), nobody uses Yahoo and I’m pretty sure Bing doesn’t even exist anymore. And if you’re looking for social media marketing strategies, then you’ll find those in this article: Social Media Marketing: The Fundamental Guide Google Ads look something…
Read MoreSocial Media Marketing: The Fundamental Guide
What is social media marketing? Social media marketing can be described as all efforts made to promote your brand through both paid and organic social media avenues. Social media marketing occurs on a variety of platforms, some of the most prominent B2B ones being: Facebook, LinkedIn, Instagram, and Twitter. If properly deployed, social media marketing…
Read MoreInfluencer Marketing: The Fundamental Guide
People trust people. This has always been true in sales and marketing, and it’s increasingly so in the modern B2B marketing space. However, when most people think of influencer marketing, they imagine that local celeb that’s doing not-so-subtle promotion for a local clothing store on his or her Instagram page. This is classic B2C, but…
Read MoreTwitter Ads: The Fundamental Guide
The Pros and Cons of Twitter Ads Twitter ads are among the most underutilized paid social media marketing tools. Yet, when used properly, they can be one of the most powerful and efficient lead drivers available to B2B marketers. This article will explore the strategic benefits and drawbacks to using Twitter ads, as well as…
Read MoreOrganic Twitter Marketing: The Fundamental Guide
The Pros and Cons of Organic Twitter Marketing Twitter is a social media platform, a news outlet, a search engine, and one of the greatest tools that B2B marketers have in their repertoire. This article will explore the benefits and drawbacks of using Twitter organically to generate leads, as well as a tactical implementation plan…
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