Posts Tagged ‘marketing strategy’
Organic Instagram Marketing: The Fundamental Guide
The Pros and Cons of Organic Instagram Marketing This photo-first platform has changed the way that the world thinks about social media. What started as a personal photography platform back in 2010 has blossomed into a powerful business driver, allowing brands to interact and engage with users around the world while also humanizing brands. This…
Read MoreLinkedIn Ads: The Fundamental Guide
The Pros and Cons of LinkedIn Ads LinkedIn ads are among the most powerful advertising formats available to marketers in the B2B space. From awareness all the way to lead generation, LinkedIn has been proven effective (if you can afford them). This article will explore the strategic benefits and drawbacks and then provide you with…
Read MoreFacebook Ads: The Fundamental Guide
The Pros and Cons of Facebook Ads Facebook Ads are among the original paid digital marketing tactics. This article explores the pros and cons of integrating Facebook ads into your lead generation strategy, as was as a tactical implementation plan if you choose to use Facebook ads. The Pros of Facebook Ads: User base. As…
Read MoreOrganic Facebook Marketing: The Fundamental Guide
The Pros and Cons of Organic Facebook Marketing Marketing is a complex craft, and there are dozens (if not hundreds) of strategies available to marketers. As you construct your high-level lead generation program, you will want to evaluate various strategies based on their perceived opportunity as well as the potential drawbacks. Here is such an…
Read MoreAn Agency’s US$60,000 Mistake (and How To Avoid It)
A record US$60,000 fine for a Canadian spammer and strengthening global laws targeting aggressive email marketing tactics should prompt agencies to revamp their email marketing processes, according to Vendasta Manager of Marketing Programs, Bryce Turner. Canada this year issued its largest-ever fine to an individual marketing agency for sending unsolicited messages. Scott William Brewer, owner…
Read MoreHow to Create an Effective Content Marketing Strategy
When done correctly, blogging and content marketing can boost your company’s brand and increase sales far beyond what is possible through traditional outbound marketing. However, there are common misconceptions around what a content marketing strategy should look like and what it can mean for your business. As a business owner, you should consider your content…
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