Email marketing is one of the most powerful tools in the marketer’s toolkit. No matter how many times we’ve heard that email is dead over the years, this never really turns out to be the case. Between the low cost of email marketing and the impressive 36x average ROI, offering your clients email marketing services…

Read More

As the media business reinvents itself for an overwhelmingly digital future, there couldn’t be a more exciting time to join the industry. From a sales and leadership perspective, careers in publishing are increasingly emphasizing strong relationships with advertisers, educating and helping them craft their marketing strategy and creating new digital revenue streams.  Access the ON-DEMAND…

Read More

Marketing agency client onboarding is an important part of any agency playbook. Not only does it provide the opportunity to establish a strong, long-term client relationship built on trust, but it can also help to reduce churn and improve customer satisfaction. Marketing agency client onboarding is easier with a client dashboard. Start onboarding agency clients…

Read More

As a digital agency owner, you know that finding and retaining top talent can be a challenge. Employee expectations around salaries, remote work, and schedule flexibility have shifted in recent years. This, combined with a climate of economic uncertainty, has led to a higher rate of employee turnover. Hiring digital marketing talent comes with higher…

Read More

Software is big business, but that doesn’t mean you have to be a software developer to make money in this industry. Reselling software enables you to provide real value to your clients, generate recurring revenue for your business, and scale, all while dramatically reducing overhead costs. But how to make money as a reseller? Unlock…

Read More

This post is a guest contribution by blogger Patryk Miszczak from businessolution.org. Entrepreneurship is all about thinking outside the box and taking risks. It takes a lot of guts and determination to start your own business and being successful as an entrepreneur requires many qualities. In this article, we’ll take a look at the 7…

Read More

There’s a reason client retention is a big deal. After all, returning customers spend 67 percent more than new customers (Business.com). More than that, returning customers usually buy more often. Best of all, it costs your agency less to keep your existing clients happy than to win over new ones. Yet, client retention remains a…

Read More

Did you know that almost half of all invoices are paid late? Business leaders also report that client payment practices have gotten worse over the last year (Atradius). Many are hopeful this will turn around soon. Until that happens, agency leaders like you are thinking about how to make sure you get paid. After all,…

Read More